Need an easy and affordable way to breathe life into your visual merchandising? Use plants. While other stores keep the products in their boxes, Ulta has their hairdryers out for people to touch and feel them. Ulta Beauty, for example, does this with their hairdryers. So, take your products out of their packaging and get shoppers to really experience your merchandise. If your items are sitting on a shelf or a table while still inside their respective boxes, you could be missing the chance to connect with your customers. The key takeaway here? Create displays that encourage people to touch and feel for you products. In a survey by Ripen eCommerce, they found that the top reason people shop in brick and mortar stores instead of ecommerce is that physical retail enables shoppers to touch and feel items in person. Encourage people to touch and feel your products If you have a strong theme and ensure that all the components of your shop are in line with the story you want to tell, you can create a compelling and immersive experience using just a few simple products and fixtures. Recognize that you don’t necessarily have to build something fancy. Keep this example in mind for your next display. It engulfs customers into the “cool” theme of the store, creating an immersive experience.Ī post shared by CEOLINI on at 11:12am PST The displays themselves are simple, and the retailer only makes use of a few simple racks and fixtures.īut because all the other elements of the store (i.e., the color of the walls, the cold-weather items, and the text “it’s cold outside”) follow a unifying theme, the overall effect is quite powerful. The best way to make a lasting impression is to immerse your customers in a particular environment or setting. Our hope is the following pointers would inspire your retail shop display ideas. Read on for tips and examples of visual merchandising done right. ![]() One of the main reasons why people decide to shop offline is to see merchandise in person, and this is all the more reason to design winning retail displays. Erica Keeps, here is the breakdown of how our five sense processes information:Ĭlearly, human beings are highly visual in nature, and this is a fact that is particularly important when you’re running a physical store. Studies have shown that much of the information that human beings process come through the sense of sight.Īccording to researchers Dr. Retail displays and visual merchandising are - and will always be - essential in driving attention and conversions in brick-and-mortar retail.
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