![]() However, users’ favorite platforms have changed since 2019, and the power balance appears to be shifting further from Facebook’s market dominance. Facebook’s social media platform ranked first with nearly 2.5 million downloads, while Facebook-owned instant-messaging services Messenger and WhatsApp followed with 2.1 million and 1.4 million downloads respectively.īetween 20, the daily time spent on social networks worldwide experienced a constant increase, with users reaching an average of 145 minutes per day in 2019 and maintaining the same engagement levels throughout 2020. products occupied the leading positions as most downloaded social networking apps on the Apple App Store in the United States. is home to the third largest social media audience worldwide.Īt the beginning of 2022, around 81 percent of Facebook users across the globe were using the platform’s social networking services exclusively via mobile phone, while only 1.5 percent reported using their desktop or laptop devices. social media site visits, while Twitter accounted for 10.87 percent of the total visits in the country. ![]() Other social media platforms, despite their popularity, had to make do with smaller shares of visits across desktop, mobile, and tablet devices combined: image-based Pinterest ranked second with 12.08 percent of all U.S. In September 2022, Facebook accounted for around 64 percent of all social media site visits in the United States, confirming its position as the leading social media website by far. market share of leading social media websites 2022
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